Poodium, Athletes on Top
Poodium.
An accessible space that offers them visibility and a chance to thrive.
Search
User surveys, interviews, and market research were conducted to understand athletes' needs, the challenges they face, and how the platform could offer real support and visibility.
Concept
Through research, brainstorming, and moodboards, we distilled the essence of this project into three guiding words. These words anchor my approach, shaping every detail and decision to align with the brand’s vision and resonate with its audience.
Interviews
We selected athletes and conducted interviews to gain insights and better understand their experiences and needs.
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Moodboard
The moodboard focused on colors, imagery, and typography that evoke the spirit of Brazilian sports: vibrant, energetic, and resilient.
Branding
Poodium’s brand identity was developed to be both strong and uplifting, reflecting the perseverance of athletes and the power of community support. The branding uses bold colors and modern typography to resonate with audiences and reinforce the platform’s mission.
Sitemap/Flowchart
A detailed sitemap and flowchart were created to outline the platform’s structure and guide the user journey, ensuring a seamless experience from discovery to donation.
Wireframe
Wireframes were designed to focus on simplicity and functionality, allowing users to access essential features without distraction.
Poodium provides athletes with dedicated profiles, allowing them to share their achievements and receive donations directly. The platform integrates secure online payment options, offering a modern solution to connect athletes and supporters in a meaningful way.
Here’s a glimpse of Poodium’s final look, bringing our vision to life and making impactful connections possible.
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